Comprehensive DIY Branding Kit

A DIY branding kit for entrepreneurs building a long-term brand, and who wants to gain loyal customers for their business.

Based on the same proven branding process we use to launch local and foreign brands, the Comprehensive Branding Kit is your guide to the 5-Steps in Brand-Building —Discovery, Clarity, Design, Development and Direction. Whether you’re preparing to work with a designer or doing it all yourself, this kit guides you through a clear branding process from discovery to execution, without the agency price tag!

📖 WHAT YOU'LL GET

• Introduction (PDF, 3 pages)
  • A warm, practical guide to help you navigate the kit with clarity and ease.

1. Brand Discovery: includes the Brand Core Framework (PDF, 52 pages)
   • A guided workbook that helps you uncover what truly makes your brand stand out. Inside, you’ll dive deep into defining your brand persona, customer persona, and all of your brand's foundational elements —all through practical exercises designed to bring clarity and direction to your business. It’s a roadmap to build a brand that feels authentic, intentional, and unforgettable.
   • Includes a real-world case study from our own design collective —so you can see the framework in action and apply it to your own brand with more clarity.
2. Brand Clarity: includes the Brand Core Deck (Keynote and Powerpoint, 28 slides)
   • This is your working document —the space where you’ll capture your answers and insights from the Brand Core Framework.
3. Brand Design: includes the Brand Design Framework (PDF, 70 pages) + Brand Guidelines (Keynote and Powerpoint, 33 slides)
   • The Brand Design Framework guides you in translating all your insights from the Brand Core Deck into your Brand Identity System, the visual and verbal elements —like your logo, colors, messagings, and all other brand elements, that will represent your brand in the marketplace. It is an easy-to-follow design framework —for both beginners and design professionals, that teaches you how to create and properly use all the brand assets that your customers will see and experience.
   • The Brand Guidelines is your working file to compile your brand identity system. This becomes your brand manual that keeps future collaborators aligned with your messagings and visuals.
4. Brand Development: includes the Brand Development Framework (PDF, 20 pages)
   • Learn to develop your Brand Identity System into your Brand Applications, your brand materials across digital customer touchpoints —like your website and social media, that can launch your business to further build brand awareness, familiarity and favorability.
   • Discover other brand materials that you can use to strengthen your digital and physical brand presence.
5. Brand Direction: includes the Brand Direction Framework (PDF, 11 pages)
   • Learn actionable branding and design tips to properly direct all your brand communication efforts to achieve your business goals.
6. Added Value! Complimentary Brand Consultation
   • Keep an eye on your inbox, a follow-up email will be sent one week after your purchase with a private link to book your one-time session.

💡IDEAL FOR

• Founders building a long-term brand and/ or ready to scale
• Product or service-based businesses seeking customer loyalty
• Entrepreneurs who need to lead a freelance designer in building a brand
• Start-ups preparing to pitch to investors or expand their team
• Personal brands evolving into thought leaders, coaches, or educators

🔎 HOW IT COMPARES

The Comprehensive Branding Kit covers everything in the Essential and Basic Kits —and introduces advanced branding tools designed to move you from discovery to execution:

• Brand Development
• Brand Direction
• Complimentary Brand Consultation

⭐️ PRO TIP! Maximize your Brand Core Kit

Apply the same Comprehensive DIY Branding Framework across all your current and future brands. One investment, multiple returns.

Are you ready to gain loyal customers for your business?

Receive 50% gift code when you subscribe until December 31, 2025.