Basic DIY Branding Kit

A DIY branding kit for founders who want to start aligned and intentional.

The Basic Branding Kit is your first step towards building a brand that feels aligned with who you are and who you serve. It’s made for early-stage founders who are still exploring their ideas and need a clear starting point —without feeling overwhelmed.

📖 WHAT YOU'LL GET

• Introduction (PDF)
  • A warm, practical guide to help you navigate the kit with clarity and ease.

1. Brand Discovery: includes the Brand Core Framework (PDF)
   • A guided workbook that deep-dives into defining your brand persona, customer persona, and all of your brand's foundational elements —all through practical exercises designed to bring direction to your business.
   • Includes a real case study from our own branding agency —so you can see the framework in action and apply it to your own brand.
2. Brand Clarity: includes the Brand Core Deck (option for Keynote or Powerpoint)
   • This is your working document —the space where you’ll capture your answers from the Brand Core Framework. All your succeeding brand assets will be anchored to this.
3. Brand Design: includes the Brand Design Framework (PDF) + Brand Guidelines (option for Keynote or Powerpoint)
   • The Brand Design Framework is an easy-to-follow workbook that guides you with the design standards in creating your brand's visual and verbal elements —like your stylescape and logo design, the initial brand assets that will represent your brand in the marketplace.
   • The Brand Guidelines is your ready-made brand book to compile your initial brand assets. This keeps future collaborators aligned with your messagings and visuals.

💡IDEAL FOR

• Start-up entrepreneurs
• Brand new founders testing out their business idea
• Freelancers and consultants starting to package themselves as a business
• Personal brands starting to grow an audience

🔎 HOW IT COMPARES

• The Basic is more focused than the Comprehensive and Essential Kits —only covering the fundamentals to help you start without overwhelm.
• It doesn’t include advanced exercises on:
  • Brand Design: includes Colors, Messagings and the complete Brand Identity System
  • Brand Development
  • Brand Direction
  • Complimentary Brand Consultation

⭐️ PRO TIP! Upgrade to maximize your investment.

As your brand grows, your brand identity should too. Upgrade to Essential or Comprehensive Branding Kit when you’re ready to stand out in the marketplace and gain loyal customers for your business.

Are you ready to turn your idea into a brand?

BROWSE THE ESSENTIAL KIT

Receive your FREE Starter DIY Branding Kit and 20% gift code when you subscribe to our newsletters.

Testimonials from our premium branding projects in US & Canada, where we applied the same branding framework